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Give us a chance to right our wrong. The UP is obviously colored in the green and white of Wisconsin, not the red of Michigan in the graphic.

Why all the effort for a northern outpost of barely more than , people? Mountain Dew VP of marketing Nicole Portwood says it comes down to an approach to fan and customer engagement that revolves around the idea that every single one matters.

DEW - ดิว ไปด้วยกันนะ - "ก่อน" เพลงประกอบภาพยนตร์เรื่อง “ดิว ไปด้วยกันนะ” [Official Audio]

You have to treat it very seriously. Every piece of marketing you see from a major brand is a result of countless meetings, along with a pile of logistics in terms of the media buy, scheduling, and all the other ways the advertising sausage is made. That was all thrown out the window when the UP error was called out.

It kept growing and growing, with over , tweet impressions. I have enough marketing and communications experience that I began to recognize this crossed a threshold where they almost have to respond. Beyond the significance of acknowledging the mistake and working to make it right, the next most important thing here was speed.

The brand was in touch with Sailor within a day and working on a solution immediately.

Fast Company

Waiting too long or allowing corporate bureaucracy to get in the way would have meant a missed opportunity. Bonafide snowboard legend and Dew Tour commentator Todd Richards sits [ In this edition of Either, Or we asked snowboarders what streaming se [ Maddie Mastro has transformed from a rising snowboard star into a bri [ Steve Harrington and Nixon bring Mickey Mouse to life with their newe [ We partnered with animator Andy Baker to breath life into the charact [ Latest News Latest on dew tour.

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